Don't be evil
en.wikipedia.org't_be_evil

... "Don't be evil" was formerly Google's motto, and a phrase used in Google's corporate code of conduct.[1][2][3][4]

One of Google's early uses of the motto was in the prospectus for its 2004 IPO. In 2015, following Google's corporate restructuring as a subsidiary of the conglomerate Alphabet Inc., Google's code of conduct continued to use its original motto, while Alphabet's code of conduct used the motto "Do the right thing".[5][6][7][1][8] In 2018, Google removed its original motto from the preface of its code of conduct but retained it in the last sentence.[9] ...