Thursday, August 22, 2024

Jack Daniel's Maker Ends Woke DEI Agenda

It seems like every week another company is announcing the closure of their Diversity, Equity and Inclusion departments, or scaling back their corporate activities and donations focused on social causes and deciding to spend more time on ... you know, things that actually have to do with their business. In recent months, companies like Tractor Supply and John Deere have both announced changes in their corporate policies after coming under fire for their sponsorships of things like pride parades and festivals and their participation in DEI efforts companywide. And just this week, Harley-Davidson announced that they would refocus their sponsorships and their mission to more closely align with their customers after heavy criticism over comments made by their CEO. The changes have largely come as a result of pressure campaigns by conservative activist Robby Starbuck " but this time, it seems like one company decided to get out ahead of it before any negative attention came their way.

Posted by gracieamazed at 04:23 PM | 16 COMMENTS | permalink

Comments

Posted by gracieamazed

You don't know Jack.

#1 | Posted by Zed at 2024-08-22 05:06 PM

She can't afford Jack.

#2 | Posted by LegallyYourDead at 2024-08-22 05:19 PM

Check out Mr Starbucks.

#3 | Posted by LampLighter at 2024-08-22 06:11 PM

Inside Robby Starbuck's anti-DEI war on Tractor Supply, John Deere and Harley-Davidson (August 2, 2024)
www.usatoday.com

... Last week Robby Starbuck, a conservative activist, launched a boycott of Harley-Davidson, calling out the iconic motorcycle maker for a range of "woke" offenses, from hosting an LGBTQ+ boot camp at its offices to supporting gay and transgender equality legislation.

"Just get rid of the social issues and divisive causes," Starbuck said in a nine-minute video on social media platform X, where he has more than a half million followers. "No more DEI departments, no more woke trainings, no more donations to woke causes, no more donations to Pride parades."

In a nation riven by cultural issues around race, gender and family, Starbuck is part of a new wave of agitators pressuring corporate America to back off commitments to diversity and inclusion, policies on climate change and support for the gay and transgender community.

Last year, Bud Light lost its spot as the top-selling beer in the U.S. after a social media promotion with a transgender influencer spurred a backlash from social conservatives and the LGBTQ+ community and its allies. Target sales suffered a similar fate over Pride Month merchandise. This year, Target scaled back the collection and didn't carry it in all stores. ...



#4 | Posted by LampLighter at 2024-08-22 06:13 PM

Turns out when you don't hire the best you start to lose money.

#5 | Posted by Tor at 2024-08-22 06:22 PM

Same tired old racist ---- from you, huh? I liked you better when you shut your ------- idiot trap.

#6 | Posted by LegallyYourDead at 2024-08-24 02:55 AM

Well, this is disappointing. Living in Louisville as I do, I have met and had business dealings with several members of the Brown family. They are thoughtful and generally center left politically. I'm sure there are some animated conversations going on in the family about caving to the haters.

God forbid we try to hire a workforce that represents all of America.

#7 | Posted by cbob at 2024-08-24 08:58 AM

You don't know Jack.

#1 | POSTED BY ZED

After a bottle of Jack even Jack don't know Jack.

#8 | Posted by donnerboy at 2024-08-24 02:32 PM

@#7 ... Living in Louisville ...

I lived there for a year back in the day.

While I was there I found the people to be great, and I really enjoyed the downtown music scene.


#9 | Posted by LampLighter at 2024-08-24 03:47 PM

Racists really took offense to companies who hired qualified, non white, employees.

Then they wanna pretend racism is dead in America.

Gracie is one of the biggest racists on the DR.

No wonder she sees this as good news.

#10 | Posted by ClownShack at 2024-08-24 03:55 PM

Gracie is the type of person who knows a woman's place is in the kitchen and aBlack man's place is in the field.

America will be better off when people like her die off.

#11 | Posted by ClownShack at 2024-08-24 03:58 PM

Turns out when you don't hire the best you start to lose money.
#5 | POSTED BY TOR

Except that's not what's happened.

This has nothing to do with the qualifications of the people being hired or the quality of the product being sold.

It has to do with hate.

What's happening are racists, like you, are boycotting companies for hiring Black Americans. Homophobes, like you, are boycotting companies for marketing to LGBTQ people.

It's all the Republican Party stands for, hate.

Do you hate America? The Republican Party is here for you.

#12 | Posted by ClownShack at 2024-08-24 04:06 PM

@#10 ... Racists really took offense to companies who hired qualified, non white, employees. ...

Of course, their actions do raise the question...

How many less-than-qualified white candidates were hired in spite of there being better-qualified non-whites available to fill the position?

But the racists don't appear to want to discuss that aspect of history. To the point, they want to rewrite history books.

Florida approves social studies books after references to racism, social justice removed (2023)
www.miamiherald.com

... The Florida Department of Education on Tuesday released the initial list of social studies textbooks it approved " and rejected -- for the upcoming school year, including approving a book where the publisher removed references to racism, police brutality and the murder of George Floyd.

The list, which school districts use to buy textbooks for classrooms, drew criticism from some School Board members and public school reading advocates who argued the effort could have significant ramifications moving forward. ...



#13 | Posted by LampLighter at 2024-08-24 07:09 PM

Ironic that Jack Daniels capitulated to racists and bigots. There'd be no Jack Daniels whiskey - or it would have been something completely different - if not for an enslaved black man named Nearest Green.

Around the mid-1800s, Green's enslavers were a firm known as Landis & Green, who "leant out" Nearest Green for a fee to local preacher, the Rev. Dan Call. This was typical in an era in which enslaved men were commonly involved in the making of spirits due to its reputation as dangerous, dirty work.

Nearest was known as a skilled distiller who specialized in a process known as sugar maple charcoal filtering - also called the Lincoln County Process. This method - which some historians believe was inspired by the techniques of enslaved men and women who had used charcoal to filter their water and purify their foods in West Africa " gave Green's whiskey a unique smoothness.

Years later, Jack Daniel, a 7-year-old white orphan, was sent to the Call farm to be a chore boy. Eventually, he became Green's apprentice and was taught the Lincoln County Process, which differentiates bourbon from Tennessee whiskey " making Nearest responsible for the Tennessee whiskey we know today. As Victoria Eady-Butler, Green's descendant and former employee of Jack Daniel's Distillery, noted that there would "never have been Jack Daniel's made without a Green on the property."

After emancipation, Call sold his distillery to Jack Daniel. Daniel appointed Nearest Green, by then a free man, to be the Jack Daniel Distillery's first master distiller, and thus the first Black master distiller on record in the United States. Weaver discovered that sometime after 1881, Daniel moved his distillery to its current Cave Spring Hollow location, where several of Green's children and grandchildren went to work for him.

Jack Daniel and his descendants made a lot of money from their whiskey company over the years. In 1956, the family sold it to Brown-Forman for US$20 million dollars " about $190 million in today's money.

While Nearest Green and his descendants do appear to have been paid fairly by the Daniel family, they didn't own any of the distillery " and, consequently, didn't get any of those millions.

theconversation.com

The people targeting Jack Daniels literally want the accurate teaching of the company's history and lineage to become something not talked about lest bigoted white people will stop drinking their whiskey. This is the twisted lunacy of those trying to erase history and refuse to allow corporations to meet their non-white employees and customers where they actually live and by positively dealing with issues and realities unique to them as both individuals and members of historically disadvantaged groups.

#14 | Posted by tonyroma at 2024-08-24 07:45 PM

@#14 ... The people targeting Jack Daniels literally want the accurate teaching of the company's history and lineage to become something not talked about lest bigoted white people will stop drinking their whiskey.

This is the twisted lunacy of those trying to erase history and refuse to allow corporations to meet their non-white employees and customers where they actually live and by positively dealing with issues and realities unique to them as both individuals and members of historically disadvantaged groups. ...

Well, yeah.

Because an incorrect representation of history is all they have to justify their political opinions.

In History, as in Current Events, facts seem to be the enemy of the current Republican Party.


#15 | Posted by LampLighter at 2024-08-24 08:01 PM

Heck of a find, Tony.

#16 | Posted by cbob at 2024-08-25 04:19 PM

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