Monday, January 19, 2026

'Melania' Headed for Empty Seats and Low Streams

Melania Trump's $40 Million Documentary Gamble Is Headed for Empty Chairs and Low Streams

Comments

snip:

There is a difference between a movement and a movie audience.

While the polls show Donald Trump has the voters, the advance ticket numbers for MELANIA show something else entirely: his supporters are happy to vote for him, but they aren't willing to pay to watch a 104-minute transition vlog directed by Brett Ratner.

Despite the President's recent claims that tickets to the premiere at the newly renamed "Trump-Kennedy Center" are a "very hard get," industry tracking tells a different story. Tracking models are currently projecting a domestic opening in the low single-digit millions"a fraction of the $40 million Amazon paid for it. One source told Hollywood insider Rob Shuter that in New York, "only a handful of seats have been booked," adding: "The studio was expecting a big turnout, but so far it's not materializing."

#1 | Posted by A_Friend at 2026-01-19 04:16 PM

snip ...

We've all been trained by the streaming wars to value our time. If a movie doesn't look compelling enough to drive to a theater, it often isn't compelling enough to finish on a Tuesday night at home, either. Melania is a figure defined by silence. A documentary where she "orchestrates inauguration plans" isn't revealing; it's administrative. Amazon is asking people to pay IMAX prices to watch someone check a seating chart. The "Amazon" branding signals that this is essentially "content," not cinema. And if the content looks this dry, even "free" on Prime might be too expensive in terms of time.

#2 | Posted by A_Friend at 2026-01-19 04:18 PM

Thanks to reinheitsgebot for originally posting this as a comment.

It definitely deserved a thread of its own.

#3 | Posted by A_Friend at 2026-01-19 04:19 PM

I expect Trump to dump a bunch of taxpayer money into supporting this fanfiction.

#4 | Posted by ClownShack at 2026-01-19 04:40 PM

#4 'Cause the dotard would never use his own money.

Perhaps, like the pharaohs of ancient Egypt, he's planning on being buried with all his wealth.

For the afterlife, natch.

#5 | Posted by A_Friend at 2026-01-19 04:48 PM

So, a movie about the world's most famous living prostitute has failed?

#6 | Posted by Zed at 2026-01-19 04:55 PM

"Amazon MGM Studios reportedly outbid Disney and Paramount for this project, paying $40 million"the largest documentary licensing deal in history."

Grifters gonna grift.

Now if we could get a Ken Burns "Melania" that might be worth seeing.

#7 | Posted by snoofy at 2026-01-19 04:59 PM

#6 I know, Zed.

Especially since it is a poorly made rip-off of this movie.

And it isn't even "happy."

#8 | Posted by A_Friend at 2026-01-19 05:00 PM

#6 I know, Zed.
Especially since it is a poorly made rip-off of this movie.

And it isn't even "happy."

#8 | Posted by A_Friend at 2026-01-19 05:00 PM | Reply | Flag: Double Oof!

#9 | Posted by C0RI0LANUS at 2026-01-19 05:07 PM

Gosh, how could this movie flop?

i.ytimg.com

#10 | Posted by C0RI0LANUS at 2026-01-19 06:06 PM

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