Wednesday, January 21, 2026

'Melania' Headed for Empty Seats and Low Streams

Melania Trump's $40 Million Documentary Gamble Is Headed for Empty Chairs and Low Streams

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Walking back from a mildly terrifying Institute for Govt panel on Trump & WW3-or-not, to find a massive billboard at Piccadilly Circus promoting the Melania documentary/puff piece, was a slightly out of body experience. Who on earth wants to see this?

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-- Gaby Hinsliff (@gabyhinsliff.bsky.social) Jan 20, 2026 at 3:07 PM

Comments

snip:

There is a difference between a movement and a movie audience.

While the polls show Donald Trump has the voters, the advance ticket numbers for MELANIA show something else entirely: his supporters are happy to vote for him, but they aren't willing to pay to watch a 104-minute transition vlog directed by Brett Ratner.

Despite the President's recent claims that tickets to the premiere at the newly renamed "Trump-Kennedy Center" are a "very hard get," industry tracking tells a different story. Tracking models are currently projecting a domestic opening in the low single-digit millions"a fraction of the $40 million Amazon paid for it. One source told Hollywood insider Rob Shuter that in New York, "only a handful of seats have been booked," adding: "The studio was expecting a big turnout, but so far it's not materializing."

#1 | Posted by A_Friend at 2026-01-19 04:16 PM

snip ...

We've all been trained by the streaming wars to value our time. If a movie doesn't look compelling enough to drive to a theater, it often isn't compelling enough to finish on a Tuesday night at home, either. Melania is a figure defined by silence. A documentary where she "orchestrates inauguration plans" isn't revealing; it's administrative. Amazon is asking people to pay IMAX prices to watch someone check a seating chart. The "Amazon" branding signals that this is essentially "content," not cinema. And if the content looks this dry, even "free" on Prime might be too expensive in terms of time.

#2 | Posted by A_Friend at 2026-01-19 04:18 PM

Thanks to reinheitsgebot for originally posting this as a comment.

It definitely deserved a thread of its own.

#3 | Posted by A_Friend at 2026-01-19 04:19 PM

I expect Trump to dump a bunch of taxpayer money into supporting this fanfiction.

#4 | Posted by ClownShack at 2026-01-19 04:40 PM

#4 'Cause the dotard would never use his own money.

Perhaps, like the pharaohs of ancient Egypt, he's planning on being buried with all his wealth.

For the afterlife, natch.

#5 | Posted by A_Friend at 2026-01-19 04:48 PM

So, a movie about the world's most famous living prostitute has failed?

#6 | Posted by Zed at 2026-01-19 04:55 PM

"Amazon MGM Studios reportedly outbid Disney and Paramount for this project, paying $40 million"the largest documentary licensing deal in history."

Grifters gonna grift.

Now if we could get a Ken Burns "Melania" that might be worth seeing.

#7 | Posted by snoofy at 2026-01-19 04:59 PM

#6 I know, Zed.

Especially since it is a poorly made rip-off of this movie.

And it isn't even "happy."

#8 | Posted by A_Friend at 2026-01-19 05:00 PM

#6 I know, Zed.
Especially since it is a poorly made rip-off of this movie.

And it isn't even "happy."

#8 | Posted by A_Friend at 2026-01-19 05:00 PM | Reply | Flag: Double Oof!

#9 | Posted by C0RI0LANUS at 2026-01-19 05:07 PM

Gosh, how could this movie flop?

i.ytimg.com

#10 | Posted by C0RI0LANUS at 2026-01-19 06:06 PM

"The studio was expecting a big turnout, but so far it's not materializing."

The only reason someone would say something that delusional is they know or think Trump would read it and don't want to be on record saying something negative.

It's flattery for the sake of flattery even though they probably rolled their eyes the entire time they were saying it.

#11 | Posted by jpw at 2026-01-20 01:37 PM

Porn is pretty much free 24/7 on the interwebs, who'd pay for this --------?

#12 | Posted by LegallyYourDead at 2026-01-21 12:33 AM

Well, no ----.

Who wants to watch that --------?

I'd rather watch Ishtar.

The point of this movie was a $28,000,000 payoff to Melanie.

#13 | Posted by Nixon at 2026-01-21 08:29 AM

and you lying chitz are now like.....Carnac ?

OH WAIT.......YOU DON'T HAVE TO BE CARNAC....

you'd lie if it didn't come out the way you're predicting because you're

dishonest.

#14 | Posted by shrimptacodan at 2026-01-21 02:34 PM

Do they show her getting spit roasted by Epstein and Dershowitz?

#15 | Posted by reinheitsgebot at 2026-01-21 02:39 PM

What was the film a while back that they were selling fake tickets for, but the seats were mostly empty?

#16 | Posted by REDIAL at 2026-01-21 08:42 PM

Turns out, just having to stand there your whole life isn't that interesting.

Unless you're one of them nasty old perverts like PedoProtectorDan.

#17 | Posted by horstngraben at 2026-01-21 10:31 PM

Epstein Visa the Melania Story.

#18 | Posted by Alexandrite at 2026-01-21 10:34 PM

"I am a proud independent Black Woman."

-Melania Trump

#19 | Posted by Alexandrite at 2026-01-21 10:37 PM

"Sound of Freedom" 2023.

#20 | Posted by LegallyYourDead at 2026-01-22 01:11 AM

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