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... The company will update its privacy policy by December 16 to reflect the change and will notify users in the coming days. The new policy applies globally, except for users in South Korea, the United Kingdom, and the European Union, where privacy laws prevent this type of data collection.

Meta's core business has long relied on building detailed profiles of Facebook and Instagram users to sell hyper-targeted ads. The company offers advertisers a way to reach specific demographics and user groups. Now Meta will also use data from conversations with its AI chatbot to build out those profiles, giving it another powerful signal to target its ads. ...