In a time when consumers can split food delivery orders into four separate payments, turning to crowdfunding to cover essentials might not be as rare as you think. During a new conversation on the Opening Bid Unfiltered podcast (see the video above; listen below), GoFundMe CEO Tim Cadogan shared that groceries are becoming a hotter topic for fundraising. "In some cases, very sadly, that is happening," he told Yahoo Finance Executive Editor Brian Sozzi. "We're seeing it more and more."