The website says it will help the viewer register to vote. But once a user clicks "Register to Vote," the experience he or she will have can be very different, depending on where they live.
If a user lives in a state that is not considered competitive in the presidential election, like California or Wyoming for example, they'll be prompted to enter their email addresses and ZIP code and then directed quickly to a voter registration page for their state, or back to the original sign-up section.
But for users who enter a ZIP code that indicates they live in a battleground state, like Pennsylvania or Georgia, the process is very different.
Rather than be directed to their state's voter registration page, they instead are directed to a highly detailed personal information form, prompted to enter their address, cellphone number and age.
If they agree to submit all that, the system still does not steer them to a voter registration page. Instead, it shows them a "thank you" page.
So that person who wanted help registering to vote? In the end, they got no help at all registering. But they did hand over priceless personal data to a political operation.
Specifically, a political action committee created by Tesla CEO Elon Musk, one aimed at giving the Republican presidential nominee Trump an advantage in his campaign against Vice President Kamala Harris, the de facto Democratic nominee.
