Yesterday, Kamala Harris continued her uplifting message by going to a Black church in Detroit and channeling the Rev. Dr. Martin Luther King Jr. by saying the nation was "ready to bend the arc of history toward justice." Meanwhile, Donald Trump held a rally in Lititz, PA where he threw out his prepared speech and adlibbed it, attacking the polls as fake and the Democrats as demonic.
Some of Trump's own campaign people hate him:
Tim Alberta
@TimAlberta
Re: my comments on CNN and MSNBC this evening... yes, there are Trump staffers who no longer much care whether he wins or loses. Not exactly breaking news. Hard to overstate how terrible morale is inside of this campaign"and how much anger/resentment is felt toward the candidate.
Alberta is the author of:
Inside the Ruthless, Restless Final Days of Trump's Campaign
"What's discipline got to do with winning?"
www.theatlantic.com
Low information voters are still the norm, Corky, and for ----- sake, you know that. And she hasn't reached them very well and I pray to God that it doesn't cost her the election.
Not true at all.
The Billion-Dollar Plan To Make America Pay Attention To Kamala HarrisJust because you don't know what the Harris campaign was doing/has done, doesn't mean that they don't understand exactly what you noted about reaching voters where they are - outside the normal streams of political content.
One of the most important ads of the 2024 presidential election is only six seconds long.
"Donald Trump wants to cut taxes for these guys," a narrator says as images of Amazon founder Jeff Bezos and Tesla CEO Elon Musk, the second-richest and richest man in the world, respectively, appear on screen. "Kamala Harris wants a tax cut for middle-class families."
Why is a six-second ad, barely long enough to say the names of both candidates, so important? Because unlike most ads on YouTube - and a lot of other social media platforms - the viewer is not allowed to skip it, which is important in a fragmented media environment where viewers rarely have to watch anything they don't want to watch. And the low-information, low-propensity, disaffected voters who may end up deciding the 2024 presidential election don't pay attention to politics and don't want to pay attention to politics.
"Those sort of annoying ads that people see where they have to watch until you get to hit skip?" said Quentin Fulks, the deputy campaign manager on Harris' team who oversees paid media. "That's the good stuff. You make sure you get that."
Or as Ishanee Parikh, the creative director at FF PAC, the super PAC behind the aforementioned ad, put it: "Any avenue where we can put paid media and get someone to have to watch something, we're there."
Parikh and Fulks are among the leading figures in the sprawling effort - costing more than a billion dollars, involving hundreds of operatives and staffers, and resulting in a potentially uncountable number of ads - by the Democratic Party and other allies of Harris to solve one of the biggest problems they faced at the beginning of the election cycle: Disaffected voters, hammered by inflation, felt particularly disaffected toward the Democrats and the party's 81-year-old incumbent candidate, Joe Biden.
When the story of this election is ultimately told the highlight will be what a remarkable job was done by Harris' entire team in taking her from a largely unknown VP to the presidency in 105 days.
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