A Marketing Science study examined the staggered timing of book bans across states and found a 12 percent average increase in circulation for the most-targeted titles after a ban, compared with similar, unbanned books. The "ban effect" bled across borders: bans in one state nudged up checkouts in places without bans, too.
More from the article :
Two hundred miles south, Fairhope Public Library offers a cautionary tale of unintended consequences. When Alabama's board suspended and then revoked Fairhope's 2025 state aid over teen-shelf content earlier this year, locals raised roughly $40,000 in five days, essentially replacing the lost check. "It came as a complete shock," said a board volunteer as donations poured in.
There's a deeper pattern here. Attempts to hide books -- especially those with LGBTQ+ themes -- often make them more popular.
In the landmark Wichita Falls case a quarter-century ago, two picture books about same-sex parents were barely read until a political campaign targeted them; afterward, each title was checked out over a hundred times.
Drudge Retort Headlines
Two National Guard Members Shot in DC (69 comments)
White House: All Trump Orders 'Legal,' Cannot Be Questioned (33 comments)
JD Vance's Top Donor Suggests Pope Leo XIV Is Antichrist (29 comments)
Republicans Are Fleeing Remaining Trump Term (22 comments)
Trump Planned to Roll Out a Healthcare Plan: GOP Balks (20 comments)
Eight Consecutive Months of Manufacturing Job Losses (17 comments)
Karoline Leavitt's Family Member Captured by ICE Goons (16 comments)
Trump Still Working on Health-Care Proposal, White House Says (15 comments)
Trump Poised to Extend Obamacare Tax Credits Past Midterms (15 comments)
China's Xi Jinping Raises Future of Taiwan in Call with Donald Trump (13 comments)