"She went on to say, while she's losing money on every transaction, she hopes to make it up on volume."
Reminds me of a joke from the 1980's during the Ronnie Regan years. Farmers we complaining of receiving $2 a bushel for corn but it cost $2.50 to grow. The solution was buy a bigger truck.
When I travel, I am embarrassed to say I'm from the US.