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... The tech and AI landscape became even more interesting on news that former Apple designer Sir Jony Ive OBE's new firm LoveFrom has hired rock star PR Sarah O'Brien, presumably to lead communications at the firm. They then became way more interesting when Ive confirmed his company is working with Sam Altman's OpenAI on an AI device.

Who is Jony Ive?

If you are reading this, it's relatively safe to assume you know Ive's background: A friend of Steve Jobs and his wife Lauren Powell Jobs (about which more later), Apple's former chief designer, the guy who designed the iMac, iPhone, MacBook, iPad, Apple Watch, Apple stores and even Apple Park -- among other things. ...

@#2 ... There's already multiple human interfaces for it. ...

There were already multiple human interfaces for computers, cell phones, watches, etc.

Sr Ivo's legendary human interface designs, though, have helped to make Apple one of the largest companies (revenue-wise)on the planet.

@#4 ... Apple exploded into music by copying Creative Labs UI and marketing it better. ...

It wasn't just the UI. It was also the overall design of iPod and iTunes, and (this is the important part) the walled-garden that contained those designs...

But yeah, I won't gainsay that Apple may have better at marketing Apple's improved designs of others.

I mean, take a step back and look at the origins of the graphical UI ...