WIRED reported that a medical student from Northern India, Sam, who aimed to ease his financial difficulties and pay off his education bills, created Emily using Gemini AI. He created her to cater to the patriotic and conservative ideology, with the content based on topics, including anti-abortion and anti-immigration.
This idea stemmed from him randomly scrolling through Instagram. Before Hart went viral, he used to create scantily clad women using Gemini Nano Banana and post them on social media; however, this idea didn't take off. Therefore, he turned to AI again to take ideas from it on how he could make his influencer stand out from the crowd. At the time, the bot suggested to him that creating a "hot girl" wouldn't help him stand out from the competition.
