"Going from 1.2 million viewers to just over one million viewers is not a 53% decrease.
#6 | Posted by LampLighter"

The drop refers to the key demo of adults 25-54. No one cares about the numbers from the TV being left on at the nursing home.

As I said before, once RFK bans drug companies from advertising prescription drugs on TV, the total collapse of the liberal news programs will be complete. They will either need huge Democrat donor subsidies to stay on air or be forced to make their broadcasts unbiased to attract a larger audience.

"#10 | Posted by ClownShack"

Conservative news programs have already abandoned TV broadcast as the means to reaching an audience. Conservatives are about long form content like podcasts. That doesn't work for liberals because they are uninformed and have short attention spans - same reason why AirAmerica was a total failure. Liberals need constant sound bites pumped into them - but their traditional broadcasts like MSNBC, CNN, and the Daily Show have collapsing viewership. The few advertisers they still get are mainly prescription drug companies selling erectile dysfunction and obesity pills - something most liberals suffer from.

As an example - Tim Pool, Joe Rogan, Steven Crowder, or Tucker Carlson simply destroy any liberal broadcast in key demo viewership. Do you honestly think Rachel Maddow could get another media company to match her MSNBC deal? Of course not - because the market for liberal propaganda is too small and shrinking. With USAID money already gone, the next shoe is about to drop.

"Joe Rogan loses top podcast spot to anti-Trump MeidasTouch Podcast (February 2025)
tribune.com.pk
#13 | Posted by LampLighter"

Is this meant to be a joke? The podcast download numbers are meaningless as most of the shows and highlights are posted to YouTube and Rumble where they get the most views on YouTube, JRE has over 6B views - and this does not even account for all the people reposting the clips. Further, download metrics ARE NOT a consumption metric - most of the downloads are done automatically and we have no clue if it was actually listened to. YouTube represents actual views of the content. In the case of JRE, it has 4x the viewership per video as MeidasTouch.

To be completely honest - this is the first time I have even heard of the MeidasTouch Podcast as I have never seen it referenced on this site before.

"Fox News has been "abandoned"?
#14 | Posted by ClownShack"

Yes - basically people turned off in droves after they fired Tucker. I don't know any people that are MAGA and actually watch it. I don't watch it live and I don't watch reposted clips on YouTube. I have always thought Hannity was a clown and the rest of the personalities were left leaning or just repeated the Romney, pro-war / corporate republican, talking points. That is not what MAGA wants.

Further on the Meidastouch as this is truly the first time I ever heard of them - did Kamala do an interview there before the election? Did Biden? It would seem to be the biggest liberal platform so it would be odd if they didn't. Kamala was literally begging to go on Rogan and Trump actually did - seems to point to much higher cultural relevance. Hell, even Twitter - where did Biden choose to announce that he was dropping out? Wasn't MSNBC.

As I said, liberal news has lost all relevance and it will only get worse with USAID defunded and drug companies from being banned.

"So, your current alias admits it is clueless about the podcast arena it seems to tout?
#23 | Posted by LampLighter"

About this podcast? - YES. But, it seems like I am not alone and many are questioning how they can have such little public name recognition despite the high download counts.

As I looked into the download counts, it becomes apparent. It appears that they do 5+ clips per DAY with each being 10-20 minutes. This is compared to 3-5 per WEEK with a length of 2-3 hours each for Rogan's. Given there is no evidence that the downloads are actually listened to, it explains how their frequent posting of low quality content games the numbers for people that are so dumb that they only focus on the download numbers as opposed to viewership minutes, views per episode, and engagement metrics.

Hell, on Apple, they rank behind the Jen Psaki podcast which does even worse numbers in podcast format than it does on cable TV which was the purpose for this entire article.

"But more to the point that your current alias seems to be out of touch with the current podcasts and their relative popularity."

Rogan has 4x the Youtube subscribers and had both presidential candidates begging to go on his show before the election. No, I think I understand their relative popularity quite well.

"The Joe Rogan Experience slipped to second place, with 48.6 million downloads and plays -- a 32 percent drop from the previous month...blah blah blah..., marking a 101 percent increase in reach.
#25 | Posted by LampLighter "

Again, I already informed you of why using downloads is useless metric and a poor measure of popularity and influence.

But beyond this point and to the point I made earlier - conservatives have already transitioned to the non-TV broadcast format with Rogan, Tucker, Meghan Kelly, Crowder, Tim Pool, etc all generating millions of views in the key demo each week. The Democrats don't have that. The have failing MSNBC and your new clickbait MeidasTouch podcast which even Biden and Kamala ran away from during the election.

"And I did not buy it, I even countered it."

No, you did not counter it. I have not seen anything from you stating why download numbers alone would be meaningful.

"As Mr Rogan tries to sell his show to advertisers, will he point to the comments of your current alias that it posts here?"

I run a large retail company and we do advertising online and offline. For online, the number of downloads is meaningless. In the context of things like Instagram, views are meaningless. What matters is 3 things:

1.) Audience size
2.) Engagement rate and duration of engagement
3.) Key demo numbers for the above

In the case for people on Instagram with 5M 'views' and zero engagement (zero likes or comments), there is no market for that influencer.

In the case of Youtube, which speaks on behalf of the advertisers when it sets your payment per 1000 views, they care about the above exclusively. That is why short form content - like YouTube shorts don't make any more for the creator while long-form content does. Joe Rogan defined the long-form content format. Meidastouch floods the platforms with low quality, short form content.

I don't have the numbers because I assume Meidastouch would be embarrassed to release them, but I suspect Rogan makes 10x more on his Spotify deal alone than the entire revenue by Meidastouch.

"Or might he (and, more importantly, his advertisers) be more concerned about the numbers in, say, my #26 comment?
#28 | Posted by LampLighter"

No, they would not care about this in the same way they don't care if MSNBC attracts 1M viewers but only 66K in the key demo. Their ad rates will be based on the 66K, not the 1M. If you ever worked in this industry as a buyer or seller in advertising, you would know this.

Just searching online for top podcasts, I found this:

"Is that "listening behavior" reflective of those who listened to the entire podcast, or just started to listen and punted?"

I assume they do it similar to Neilson. In that case, people wear listening devices which 'listened' on a set schedule and it would pick up embedded tones in all media that allowed the device to know what you were listening to.

"I ask because youtube shows me how long folk have stayed to listen to each individual video that I post on youtube."

Yes, that is called engagement duration - the longer, the more desirable for advertisers.

"So, your current alias actually admits it is out of touch with the podcast environment?
#31 | Posted by LampLighter"

If you are defining 'out of touch' as not knowing of podcasts outside the top 15 or so, then yes. I would consider myself as more informed than the average American on the topic though - and the fact I have never heard of meidastouch podcast as well as having never seen it mentioned here on a space dedicated to political discussion and 90% liberal - tells me that it is not very relevant in the world. Meanwhile, Rogan is mentioned constantly.