Caitlin Clark Set to Sign Nike Deal Valued at $28 Million over 8 Years

Tuesday, April 23, 2024

Caitlin Clark appears to be on the cusp of setting another record. The most prolific scorer in NCAA Division I history and the No. 1 overall pick in the WNBA draft will continue her association with Nike by signing a $28 million contract that spans eight years and includes a signature shoe.

Posted by tonyroma at 04:33 PM | 12 COMMENTS | permalink | Comment on This Entry |

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Clark received offers of $16 million over four years from Under Armour and $6 million over four years from Adidas, with both including a signature shoe, according to the WSJ.

Her marketability is enhanced by her polished performances in media settings, and her surprise appearance on "Saturday Night Live" two weeks ago was widely acclaimed and exposed her to an even wider audience.

The reported eight-year contract with Nike shows the sportswear giant's commitment. At 22, Clark could play well over a decade in the WNBA and she could be on the U.S. roster for the Olympics in Paris this year, in Los Angeles in 2028 and Brisbane, Australia, in 2032.

The Caitlin Clark rocket is on the launching pad and ready for take off.

#1 | Posted by tonyroma at 2024-04-23 02:06 PM | Reply

WNBA legend Sue Bird says NIL made athletes double as brand champions
www.axios.com

... WNBA legend Sue Bird said Tuesday that "athletes aren't just working on their game" as they navigate the evolving NIL landscape. They're "working on their brands." ...

More in the article...

#2 | Posted by LampLighter at 2024-04-23 02:28 PM | Reply

So if they're a draw they get paid? Fascinating

#3 | Posted by kwrx25 at 2024-04-23 05:48 PM | Reply

Unprecedented, eh?

#4 | Posted by LegallyYourDead at 2024-04-23 10:31 PM | Reply

Good. She deserves it.
They can't give her a decent salary,
but at least the endorsements came through.

#5 | Posted by earthmuse at 2024-04-24 08:43 AM | Reply

Now where is Eberly to come crawling out of his coffin
to tell me I don't know what I'm talking about...

fricking vampires...

#6 | Posted by earthmuse at 2024-04-24 08:44 AM | Reply

#2 | Posted by LampLighter

I do agree but Social Media made athletes all work on branding. It was much easier when it was say Magic Johnson, Michael Jordan, Larry Bird. They basically showed up and did shoots. Social media just plain old stinks.

#7 | Posted by GalaxiePete at 2024-04-24 05:52 PM | Reply

"Throughout his career as a pro golfer, Tiger Woods has earned about $1.8 billion, according to an estimate by Forbes. Woods has also earned a record-setting $121 million in prize money from PGA tours.

However, Woods' impressive earnings from golf are not the only way he amassed his wealth"in fact, they account for less than 10% of his net worth, according to Forbes. The rest of his fortune comes from major endorsement deals and a series of business ventures."

#8 | Posted by schifferbrains at 2024-04-24 06:30 PM | Reply

Nike is going to make so much money after this.

#9 | Posted by ClownShack at 2024-04-24 08:45 PM | Reply

"Nike is going to make so much money after this."

Yep. They got her for a steal.

#10 | Posted by Danforth at 2024-04-24 08:51 PM | Reply | Newsworthy 3

Caitlin is a massive star. Jordan's come in ladies sizes. Wonder if Nike would attempt to make Caitlin's shoes in men's sizes, or just stick to women's sizes?

#11 | Posted by byrdman at 2024-04-24 09:27 PM | Reply

Wonder if Nike would attempt to make Caitlin's shoes in men's sizes, or just stick to women's sizes?

Just like Sabrina Ionescu's signature shoe, Nike will most certainly make CC22's in every size from newborn to Shaq's size 22s. Currently, Ionescu's shoe is worn by dozens of NBA players. Depending upon style, composition, and customization options, there is no reason Clark's shoe won't instantly become one of Nike's best sellers.

#12 | Posted by tonyroma at 2024-04-25 08:08 AM | Reply