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Drudge Retort: The Other Side of the News
Friday, September 05, 2025

Levi Strauss has warned that growing international backlash against President Donald Trump could negatively affect its sales and those of other U.S. companies. In a recent filing with the United Kingdom's national business registry, the California-based company noted the risk of "rising anti-Americanism as a consequence of the Trump tariffs and governmental policies." Levi's warned that this could increasingly push consumers in the U.K. away from American goods and toward non-American alternatives.

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More: With over 3,000 stores worldwide and an annual revenue exceeding $6 billion, Levi's is one of the largest American brands to warn of the indirect effect on its operations from global opposition to Trump's trade policies.

An already observed side effect of Trump's tariffs has been a surge in calls to boycott American companies abroad. This first emerged in Canada, where ongoing grassroots and lawmaker-led boycotts have made a notable dent in some American companies' bottom lines. The recent decision to impose a 50 percent tariff on Indian goods has also sparked a similar "buy Indian" movement in the country.

One expert told Newsweek that we can expect boycotts of U.S. brands to continue through 2025, especially for companies such as Levi's that have "leveraged their American identity" and whose products are relatively easy to substitute.

#1 | Posted by qcp at 2025-09-03 11:10 AM | Reply

Levi's, like America itself, is overrated.

America will find that like Levi's,it's not really all that difficult to do without.

Good News.

Maybe Now America can become a Normal Country.

#2 | Posted by Effeteposer at 2025-09-03 12:19 PM | Reply

---- off you stupid Russian ----.

#3 | Posted by LegallyYourDead at 2025-09-03 01:16 PM | Reply

The basic American "brand" is going to be taking quite a wallop, thanks to Trump and his behaviors. For more than a few foreigners, he personifies so much of the stereotypical worst of America and Americans. That he was impeached twice, convicted of dozens of felonies, and then reelected to be unleashed without check, well, perhaps if Johnson & Johnson could do it ... .

#4 | Posted by Doc_Sarvis at 2025-09-03 03:00 PM | Reply

https://cdn-english.khamenei.ir/d/2020/02/19/4/21800.jpg?ts=1728467047000

#5 | Posted by C0RI0LANUS at 2025-09-03 04:48 PM | Reply

LEvis is about as American as Apple smartphones these days.

#6 | Posted by lfthndthrds at 2025-09-05 02:20 PM | Reply

Your mom is about as American as the basketball team's spunk.

#7 | Posted by LegallyYourDead at 2025-09-05 02:45 PM | Reply | Funny: 1

Are t you just special(ed).

#8 | Posted by lfthndthrds at 2025-09-05 05:46 PM | Reply

"rising anti-Americanism as a consequence of the Trump tariffs and governmental policies."

Republicans want that.
They want us to be feared and hated.
Just ask them.

#9 | Posted by snoofy at 2025-09-05 05:50 PM | Reply

LEvis is about as American as Apple smartphones these days.

#6 | Posted by lfthndthrds

Way more american than the party that putin supports.

#10 | Posted by SpeakSoftly at 2025-09-05 06:32 PM | Reply | Newsworthy 2

LEvis is about as American as Apple smartphones these days.
#6 | Posted by lfthndthrds

You oppose the unions that used to employ American garment workers.

#11 | Posted by snoofy at 2025-09-05 06:37 PM | Reply | Newsworthy 3

Already Trump's surprise termination of Maxar intelligence reports to Ukraine stunned our allies and the repercussions will be drastic. Why invest in US defense products when the US can change or alter the product remotely?

#12 | Posted by Augustine at 2025-09-06 08:11 AM | Reply | Newsworthy 2

Trump and his asinine fetish for isolationism is not doing us any favors. Not just in trade, but in overall international relations.When trouble breaks out somewhere with China or Russia or God knows who else, we will be eyed with suspicion, If not outright hostility by countries that used to be our allies.

Of course globalism has its downside. But acting "tough" at all times and pretending we can be completely self-contained is foolish.

#13 | Posted by cbob at 2025-09-06 05:37 PM | Reply | Newsworthy 1

Or ... And hear me out on this Levi's ... Maybe people don't like the brand bc of its association with Joos. I'll still buy your product even if you're a left wing brand out of the Bay Area. But for some ... it's simply the Jooness and blaming America is a smokescreen for their antisemitism.

#14 | Posted by Bluewaffles at 2025-09-07 12:14 AM | Reply

"Maybe people don't like the brand bc of its association with Joos."

Is that why you don't like Levis?

What other Joo brands should savvy shoppers avoid?

#15 | Posted by snoofy at 2025-09-07 12:41 AM | Reply

I wear Dockers. Levi sucks.

#16 | Posted by REDIAL at 2025-09-07 12:45 AM | Reply

Speaking of Nazis, Snoofy clearly lacks reading comprehension. I literally said I'd still buy their products ...

#17 | Posted by Bluewaffles at 2025-09-07 08:52 AM | Reply

I wear Dockers. Levi sucks.

#16 | Posted by REDIAL

Errrr.....who's gonna tell him??

#18 | Posted by LegallyYourDead at 2025-09-07 10:33 AM | Reply | Funny: 2

I remember buying some beige Dockers. Next week, Trumpers had their Charlottesville Republican Nazi march.

#19 | Posted by snoofy at 2025-09-07 11:06 AM | Reply

Errrr.....who's gonna tell him??

#18 | POSTED BY LEGALLYYOURDEAD

In Canada looks are more important than durability.

Apparently!

#20 | Posted by donnerboy at 2025-09-07 12:00 PM | Reply

Errrr.....who's gonna tell him??

Oh, I know. I was just bored. And the jeans are nowhere near as durable as they used to be.

#21 | Posted by REDIAL at 2025-09-07 12:27 PM | Reply

Levi's are still the best ... Levi's 505 or 501 are my favorite when u can find them reasonably priced. But I also like wranglers. Which are usually cheaper. And they require a bit of break in period because they are made of good raw denim they last forever. They are so tough you have to wash them several times to get them broken in.

#22 | Posted by donnerboy at 2025-09-07 12:42 PM | Reply

I don't think I've seen much change in 501's over the past 50 years or so.

#23 | Posted by LegallyYourDead at 2025-09-07 01:53 PM | Reply

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