Media commentators in the MAGA movement shredded Arkansas Gov. Sarah Huckabee Sanders on Monday over a new TV ad depicting white male gamers as the target of a state welfare fraud crackdown " and claimed the Republican hadn't injected enough race into her messaging.

Drawing the ire of the right: Sanders' promotion of new work requirements for Natural State welfare recipients, featuring a tousle-headed gamer named "Brad," shown in the advert mashing a video game controller and scarfing potato chips.

"Brad has turned relaxing into a full-time profession," Sanders tells voters in the ad. "But you, you actually work hard. You pay taxes to cover welfare for guys like Brad who just choose not to work."