Makeup, Horse Rental Alone for Noem's Cowboy Ad Cost $20,000

Tuesday, March 24, 2026

Kristi Noem spent almost $24,000 in taxpayer money on makeup and horse rental for the $143 million no-bid ad campaign that ultimately led to her dismissal.

Posted by retort at 09:42 AM | 16 COMMENTS | permalink | Comment on This Entry |

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New details have emerged about the taxpayer-funded ad campaign featuring ousted Homeland Security Secretary Kristi Noem riding on horseback.[image or embed]
-- Raw Story (@rawstory.com) Mar 23, 2026 at 10:30 PM

Comments

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Cleetus the horse, looks like he's moping with intent to gawk.

I wonder if deep down, she wanted to shoot him in the face.

#1 | Posted by Wardog at 2026-03-24 09:58 AM | Reply

Do we know, for an actual fact, that she didn't?

#2 | Posted by Doc_Sarvis at 2026-03-24 10:01 AM | Reply

Jill Moody, the woman the horse was rented from, doesn't just run some random horse rental service and won a bid. She's a close friend of Noem. Noem heaped praised upon Moody in a 2022 facebook post. www.facebook.com

#3 | Posted by johnny_hotsauce at 2026-03-24 10:13 AM | Reply | Newsworthy 2

The only thing they know how to do is grift.

#4 | Posted by snoofy at 2026-03-24 10:15 AM | Reply | Newsworthy 2

So much better use of money than giving food stamps to poor people.