Eighty-five percent of parents said they were concerned about rising prices due to tariffs when thinking about back-to-school shopping. The survey found that 57 percent of American respondents are cutting back on back-to-school shopping due to concerns of rising prices, with the top categories targeted for drawbacks including clothes and shoes, accessories and technology. Thirteen percent of parents expect to pay more than $500 per child in back-to-school costs this year, almost double the amount that felt the same in 2024.