- intellectual arguments don't sell in the public marketplace.
The current public marketplace in this country has been intentionally dumbed down and underpaid so as to make them pliable rwing voters.
Wright and John Lennox sell 100,000s of thousands of books around the world, though; Wright's New Testament translation is highly regarded:
www.google.com
And atheists (and agnostics) have likable intellectuals like Alex O'Conner (More Alex O'Conner on yt), who are unlike the former Edgy Atheists that teed off intellectual atheists like Brian Appleyard:
www.google.com
Wright is significant in this country, beyond his scholarship world wide, in that he has introduced modern American Protestants to some lost concepts, including that the Rapture isn't what most rwingers think it is; an old book and movie called Left Behind.
And that, among other things, a 'soul' going to 'Heaven' at death is Plato, not Jesus, who taught New Creation, ie; Heaven on Earth.
These are disturbing concepts for White Nationalist Evangels.