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... The internet-grooming company has previously predicted that machine-generated traffic would exceed human-generated throughput in 2027 -- but got that wrong because its measurements found machines took over in May 2026.

During the company's Q2 earnings call on Thursday, Seifert stuck his neck out again with a new prediction.

"To give you a sense of how this trend is playing out, and with the big caveat that I have called it wrong at every point along the way, if the current trends continue, we think in five years, non-human traffic will be as much as 1,000 times as much as human traffic," he said.

"In other words, humans will be a rounding error on the internet, not because human traffic goes down, but that's just how fast we're seeing non-human traffic grow." ...