Another network that underwent an ownership change, sees different results ...
MS WOW: Rebranded Network Sees Double-Digit Growth Since Shedding The MSNBC Name (December 2025)
www.forbes.com
... Whether viewers like MSNBC's new name or not, it seems they're sticking with the cable news network now known as MS NOW, for My Source: News, Opinion, World.
As media divorces go, this one has been surprisingly smooth and uneventful. NBC, by spinning off its cable properties, walked away from its nearly 30-year relationship with MSNBC. The settlement gave NBC full custody of the peacock, the NBC name and news legacy dating to the earliest days of television, and it kept the house"the network's headquarters at 30 Rockefeller Plaza in New York, where MSNBC moved its studio operations about 20 years ago. ...
In the news business, change carries enormous risk, as viewers tend to fall into habits and don't often like being forced to adjust to new anchors, new programming lineups, or having to search for their favorite programs on new channels. So, it's noteworthy that MSNBC's highest-rated show, The Rachel Maddow Show, has gained viewers on MS NOW.
According to ratings data compiled by Nielsen, Maddow has gained on Fox News Channel's Hannity and won the 9 p.m. ET hour (Maddow airs weekly on Monday nights) among viewers 25-54, the key demographic valued by advertisers"for five consecutive weeks since the launch of MS NOW. Among total viewers, Maddow ended 2025 with an average audience of 1.9 million viewers, trailing Fox but tripling the viewership of CNN's The Source with Kaitlan Collins (600,000 viewers). ...
Trump is on schedule (shedule) to be the President of the US, Venezuela, and Iran simultaneously!
And all at once!
This is unpresidented... er, I mean, unprecedented!