Historically, Tesla owners have leaned heavily Democrat, with studies indicating that electric-car enthusiasts are four times more likely to identify as Democrats than Republicans. In a world where politics intersects with everything, even your choice of car can become a statement. Tesla, the electric car giant once hailed as the darling of progressive ideals, now finds itself in the throes of an identity crisis. With President Donald Trump and influential conservative figures like Sean Hannity stepping up to champion Elon Musk's embattled brand, one must wonder if Teslas will soon become the red state ride of choice. It's a peculiar twist of fate. The same electric car that once symbolized the liberal fight against climate change is now being courted by conservatives eager to show support for Musk, a man who has often positioned himself at odds with conventional liberal narratives.
The strategic pivot by figures like Trump and Hannity is clear"they're attempting to swing the pendulum of Tesla ownership from blue to red.
However, as alluring as the idea might seem to some, the numbers suggest a more complicated reality.
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"Hell hath no fury like a 'tribe' scorned."
Latest poll data on Elon Musk stuns CNN political analyst Harry Enten: "even MAGA voters are starting to get fed up with Musk"
"I have rarely ever seen any change of perception as dramatic as this one. I mean, Elon Musk's net favorable rating, it's dropped from +24 to -19 overall from 2017 to 2025. ... He used to be beloved by Democrats at +35. Look where it is now. -91 points on the net favorable rating.
That is a movement of over 120 points in the negative direction, falling through the floor. Now, among Republicans, he has gone up from +18 to +51, but that doesn't at all make up for the gap that the Democrats have completely fallen off the rails for Elon Musk, and among independents, that drop has been from +17 to -17."
... "I mean, you can see this in terms of new registrations for Teslas in the United States. Car registrations in 2024 versus 2023. ... Down 5%. I was interested, did that movement continue into the new year? Absolutely. If anything, it accelerated. ... New car registrations down 11 percent. And this has occurred as other EV carmakers have seen their registrations go up. And it has also occurred as Tesla's registrations and the people buying Teslas worldwide has also dropped. It's not just a U.S. phenomenon."
"Part of the reason is who buys EVs... The share of EV owners who are Republicans, just 20 percent. When you're falling with Democrats, falling with independents, you're giving up a large share of the market. And that is a big reason why Tesla is struggling..."
www.rawstory.com
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