Cole Schmidtknecht (22) from Wisconsin died after an asthma attack when he couldn't afford to pay for his medication which suddenly rose in price from $66 to $539. Cole left Walgreens that day without filling his prescription because the insurance company wouldn't pay for it. In the days that followed, Cole repeatedly struggled to breathe and relied solely on an old emergency inhaler. Turning blue, his friend drove Cole to the hospital, but doctors were unable to save this young, happy good-looking man.