Let's be real.

He's putting a shine on a situation he's making work because, more than likely, he has to.

He probably didn't have the money to rent a physical place or, if he wanted mobility, to buy and equip a food truck.

This outcome is likely a direct result of the insane economic conditions people are facing where to eat and survive you HAVE to get creative to make what capital and resources you have function in ways people used to achieve with much greater ease.