Drudge Retort: The Other Side of the News
Tuesday, November 10, 2026

At the end of 2025, President Trump told everyone how cute Kei cars in Japan are and how his administration was clearing the way for them to come here. In what might be a surprising plot twist, a Kei truck is about to come to the United States as Toyota resurrects a brand. But as with anything, the details matter, and enthusiasts need to temper their excitement for now. On Tuesday, Toyota announced Scion is back, and with it will come a U.S.-built Kei truck. However, it will only be sold to fleets in limited volumes for an undisclosed price when it arrives in the second half of 2027, and it will be limited to 25 mph.

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The Kei truck"called the KEI-01"will be built in Indiana, sold only through Toyota's fleet services division to fleet operators as a low-volume niche vehicle, and aimed at those looking for a miniature workhorse. Toyota is pitching it to ranchers as well as small business owners and operators where space and efficiency are at a premium. The automaker said it might consider expanding availability to limited retail sales at a later date depending on consumer demand, market conditions, and operational considerations. That's not a no, but it's far from a yes.

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Yeah, whatever.

The rest of the world has been using small utility trucks like this for decades.

#1 | Posted by Angrydad at 2026-11-10 04:40 PM | Reply

More like a the Hilux. Hilux is the vehicle of, well, everything including drone and insurgent warfare. Kei trucks are too slow.

#2 | Posted by sitzkrieg at 2026-11-10 06:11 PM | Reply

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