Toyota Revives Scion Brand with a US Legal Kei Truck

Wednesday, November 11, 2026

Scion is back, Kei trucks are about to be built in Indiana, and Toyota wants to go outside the mainstream automotive scene.

Posted by sitzkrieg at 06:32 PM | 7 COMMENTS | permalink | Comment on This Entry |

Scion back? In this economy? As a Kei Truck? www.wsj.com/business/aut ...

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-- Sean O'Kane (@okane.fyi) 10:04 AM Â· Nov 10, 2026

Comments

Yeah, whatever.

The rest of the world has been using small utility trucks like this for decades.

More like a the Hilux. Hilux is the vehicle of, well, everything including drone and insurgent warfare. Kei trucks are too slow.

And their load limits are tiny... but they are often used on farms and ranches.

Sounds like a Polaris Ranger.

Useless anywhere but a factory campus or a farm when governed to 25mph. That's a death trap on busy roads.

That's what it's being sold for. There's no sales to regular consumers for daily driving.

Has it all over the Cybertruck. I would buy one, were it not for the free company car I have ...