Toyota Revives Scion Brand with a US Legal Kei Truck
Scion is back, Kei trucks are about to be built in Indiana, and Toyota wants to go outside the mainstream automotive scene.
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sitzkrieg
Joined 2010/10/19Visited 2026/11/11
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Scion back? In this economy? As a Kei Truck? www.wsj.com/business/aut ... [image or embed] -- Sean O'Kane (@okane.fyi) 10:04 AM · Nov 10, 2026
Scion back? In this economy? As a Kei Truck? www.wsj.com/business/aut ... [image or embed]
Admin's note: Participants in this discussion must follow the site's moderation policy. Profanity will be filtered. Abusive conduct is not allowed.
Yeah, whatever.
The rest of the world has been using small utility trucks like this for decades.
#1 | Posted by Angrydad at 2026-11-10 04:40 PM | Reply
More like a the Hilux. Hilux is the vehicle of, well, everything including drone and insurgent warfare. Kei trucks are too slow.
#2 | Posted by sitzkrieg at 2026-11-10 06:11 PM | Reply
And their load limits are tiny... but they are often used on farms and ranches.
#3 | Posted by Corky at 2026-11-10 07:29 PM | Reply
Sounds like a Polaris Ranger.
#4 | Posted by REDIAL at 2026-11-10 07:54 PM | Reply
Useless anywhere but a factory campus or a farm when governed to 25mph. That's a death trap on busy roads.
#5 | Posted by qcp at 2026-11-11 09:19 AM | Reply
That's what it's being sold for. There's no sales to regular consumers for daily driving.
#6 | Posted by sitzkrieg at 2026-11-11 12:39 PM | Reply
Has it all over the Cybertruck. I would buy one, were it not for the free company car I have ...
#7 | Posted by catdog at 2026-11-11 07:41 PM | Reply
...their load limits are tiny... #3 | Posted by Corky
As the owner of a '95 Honda ACTY I disagree. I haul all kinds of stuff, including a half-yard of coquina sand. I've had it up to 72 on the highway and taken her from Florida to the mountains of Virginia. KEI trucks rule!
#8 | Posted by TFDNihilist at 2026-11-12 09:34 AM | Reply
#3 | Posted by Corky at 2026-11-10 07:29 PM | Reply | Flag:MEH
The only payload most trucks currently sold in the USA carry is some suburbanite's ego.
I've had an itty bitty Toyota Hilux back in the 70s and a Mitsubishi truckling in the late 80s. Great vehicles with quarter-ton capacity.
The US phased out small trucks for higher profit margins.
#9 | Posted by RightisTrite at 2026-11-12 10:56 AM | Reply
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