Tesla investors got a brutal reminder last week that ambitious targets can curdle into cautionary tales. A Bloomberg report published July 22, 2026 argued the Cybertruck has eclipsed the Ford Edsel as the auto industry's benchmark commercial flop on a target-versus-actual basis. Hours later, Tesla posted a Q2 earnings miss, and the stock logged its worst week since 2022. Musk projected the Cybertruck could reach 250,000 units annually and called it Tesla's "best product ever." In its first full year, the truck sold roughly one-sixth of that target. Per Bloomberg's chart, Year 2 sales fell to well under 25,000, a steeper proportional miss than the Edsel's.