Another view ...
... Aspiring Spanish speakers are flocking to learn the language in the wake of Bad Bunny's Super Bowl LX halftime show.
A spike in Duolingo activity preceding the much-heralded all-Spanish set hadn't changed much by Tuesday, though the language-app company acknowledged it is too soon to know whether that will stick.
"Is this what a one-night stand feels like?" Duolingo quipped on X about whether the interest would translate to an actual relationship.
The initial stats were promising, as indicated by postgame Google search trends reported by the website Canada Sports Betting. Surveying several Google Trends search terms referencing Bad Bunny and "learn Spanish," oddsmakers detected "major spikes in Spanish-related curiosity," the site reported. This showed a 122% increase in searches for "learn Spanish" in the U.S. during the 24 hours following the Super Bowl, and a 96% increase in Canada.
New Hampshire led the U.S. in "curiosity score" for a search surge for "Bad Bunny lyrics" and "Bad Bunny translation," followed by Rhode Island, Maine, Pennsylvania, and a tie for Colorado and Kentucky for relevant variations on those terms. ...
As many as 60 million people in the U.S. already speak Spanish, including 42 million at home, according to data from the Instituto Cervantes. In fact, U.S. Spanish speakers outnumber those in Spain and is on track to be second only to Mexico by 2060. ...
Seattle's 29-13 victory over New England averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, according to Nielsen's Big Data + Panel ratings announced Tuesday.
Bad Bunny's halftime performance averaged 128.2 million viewers from 8:15 to 8:30 p.m. Eastern, (or 3.3 million more viewers than were watching the Super Bowl) according to Nielsen. That figure ranks as the fourth most-watched Super Bowl halftime show, trailing Kendrick Lamar in 2025, Michael Jackson in 1993 and Usher in 2024.
Global viewership figures for the halftime show are expected to be released early next week. Current stats on consumption of Bad Bunny's halftime show reached 4 billion views in the first 24 hours, a 137% increase over last years.
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